Campaign strategy and setup
The right platforms, audiences and campaign types for your goal, from Google Search to Meta, TikTok and LinkedIn.
Service
Paid ads
We plan, run and improve ads on Google, Meta (Facebook and Instagram), TikTok and LinkedIn, and track every one to the calls, forms and sales it brings in.
Why it matters
Ad budgets leak quietly
- 01
Broad targeting pays for clicks from people who were never going to buy.
- 02
Without conversion tracking, ad platforms optimize for clicks instead of customers.
- 03
Sending every ad to your homepage wastes the click. A page that matches the ad converts better.
What's included
Be in front of people ready to buy today, while SEO builds.
Conversion tracking
Google Ads conversions, the Meta pixel and Conversions API, so every platform learns from real leads, not clicks.
Landing pages matched to each ad
One message and one button per campaign, so the page delivers what the ad promised.
Ongoing management
Budgets, bids, search terms and new ad variations, adjusted every week based on what's bringing in leads.
Clear reporting
What you spent, how many leads it brought in and what each lead cost, in plain numbers.
Try it
What does your budget buy?
Move the sliders to see clicks, leads and cost per lead, and what a better landing page changes.
Example starting numbers. Change them to yours: cost per click varies a lot by industry and city, and your ad platform shows your real figure.
- Clicks a month
- 500
- Leads a month
- 25
- Cost per lead
- $60.00
With a landing page that converts at 6% instead of 5%, the same budget brings 30 leads at $50.00 each. That's why every campaign gets its own page.
Free audit
Check the basics in seconds
The free audit checks your homepage on 20 points, including these 2 related to paid ads.
Run my free auditWhat the audit checks here
- Ad tracking
- Analytics
How it works
- 01
Seek.
We look at your market, your competitors' ads and any past campaigns, and find where money is being wasted.
- 02
Implement.
Tracking first, then focused campaigns and landing pages, starting with the searches and audiences closest to buying.
- 03
Grow.
Every week we cut what isn't working and move budget to what is, and every month we report the cost per lead.
Questions
How much should I spend on ads?
Enough to learn what works: it depends on how competitive your market is and what a click costs in it. We'll recommend a starting budget after looking at your market, and you decide.
Which platform is best?
Google Search reaches people already looking for what you sell. Meta and TikTok reach people who aren't searching yet but fit your customer. LinkedIn targets by job title and company, which suits business-to-business. Most businesses start with one or two.
Should I run ads if I'm already doing SEO?
Often, yes. SEO takes months to build; ads can bring in leads from the first week, and the ad data shows which searches convert, which helps the SEO too.
Works best together
Start with the free audit.
See your three scores in seconds. Then we'll walk you through what to fix first. Or skip the audit and tell us what you need.